Word list

Using words intentionally and consistently is one way we help our users navigate through complexity. This guide contains approved words and how to use them.

If you can't find a word that suits your needs then reach out in the Slack channel #ux_writing.

Word or phrase	Definition	How to use
activate verb	a. Makes something work. b. Makes something that has been deactivated work again. The reverse is deactivate.	Specify what is being activated, e.g. "Activate policy".
add verb	Moving an existing object into a list, set, or system. Did you mean create? The reverse is remove.	Specify what is being added, e.g. "Add site". Specify what is being added to if this is not obvious, e.g. "Add widget to dashboard".
back adverb	Navigates to the previous step in a flow. The reverse is next.	Use "Back". Specify what you are going back to if this is not obvious, e.g. "Back to overview".
cancel verb	Stops the current action.	Use "Cancel". Only specify what you are cancelling if this is not obvious.
clear verb	Removes a selection. Did you mean deactivate, delete, dismiss, or remove?	Example: "Clear"
close verb	Hides a component, object or data. The reverse is open or view.	Example: "Close network details"
copy verb	Creates an identical instance of the selected object.	Example: "Copy dashboard"
create verb	Generates an object that did not exist before. Did you mean add? The reverse is delete.	Example: "Create dashboard"
deactivate verb	Makes something stop working. An object still exists after being deactivated. Did you mean clear, delete, dismiss, or remove? The reverse is activate.	Example: "Deactivate policy"
delete verb	a. Destroys an object immediately. Once deleted, the object is unretrievable. b. Moves an object to a waiting state where it is deleted after a period of time. Once deleted, the object is unretrievable. Did you mean clear, deactivate, dismiss, or remove? The reverse is create.	Example: "Delete key metric"
dismiss verb	Marks an object as irrelevant and moves it to a dismissed state. Did you mean clear, deactivate, delete, or remove?	Example: "Dismiss occurrence"
download verb	Extracts an object or data from the Siteimprove product without changing the format. Did you mean export or share?	Example: "Download heat map"
edit verb	a. Allows an object or data to be changed immediately. b. Navigates to a page where the user can make changes to a single or multiple objects.	Example: "Edit funnel"
export verb	Extracts an object or data from the Siteimprove product while changing its format. Did you mean download or share?	Example: "Export to PDF"
give feedback phrase	Allows the customer to give feedback on something, e.g. a feature.	Example: "Give feedback"
join verb	Allows the user to become part of a program or community. The reverse is leave.	Example: "Join the Firstimprovers program"
leave verb	Allows the user to no longer be part of a program or community. The reverse is join.	Example: "Leave the Firstimprovers program"
load verb	Reveals more objects in an already visible list or set of objects.	Example: "Load all filters"
mark verb	a. Allows the user to change the status of an object. b. Allows the user to move an object back to its previous state.	Example: "Mark as misspelling"
module noun	Thematic areas of the Siteimprove product, including: Digital Certainty Index Accessibility Quality Assurance SEO Audit / SEO Professional / SEO Enterprise Policy Content Analytics / Marketing Analytics Data Privacy Ads Performance	Example: "Accessibility module"
next adjective	Navigates to the next step in a flow. The reverse is back.	Example: "Next"
open verb	Opens a file, app or service outside of the Siteimprove product. Did you mean view? The reverse is close.	Example: "Open page in CMS"
remove verb	Moves an object out of a list, set, or system. Once removed, the object still exists. Did you mean clear, deactivate, delete, or dismiss? The reverse is add.	Example: "Remove focus issue"
resolved adjective	Issues we didn’t find on a customer’s site.	Example: "Resolved issues"
run verb	Starts an automated process.	Example: "Run site check"
schedule verb	Arranges for something to happen at a particular time.	Example: "Schedule report"
send verb	Transfers something to someone through a system, e.g. email.	Example: "Send report"
select verb	Allows the user to choose one or multiple objects.	Example: "Select a site"
set verb	Settles or decides on something.	Example: "Set site target"
share verb	Copies the URL of a page. Did you mean download or export?	Example: "Share page report"
sign in verb	Logs the user into a portal or platform. The reverse is sign out.	Example: "Sign in"
sign out verb	Logs the user out of a portal or platform. The reverse is sign in.	Example: "Sign out"
solution noun	A set of modules packaged together for commercial and branding purposes.	Example: "The Inclusivity solution"
undo verb	Cancels the effect of an action that was just performed.	Example: "Undo"
view verb	a. Reveals hidden objects or data. b. Navigates to a page in the Siteimprove product that reveals more objects or data. Did you mean open? The reverse is close.	Example: "View policy details"